If you are thinking about developing a new product, service or general idea that you want to market
it is necessary to know the basics of marketing. Knowing the marketing mindset will facilitate the development
of ideas and open new horizons of thinking. The workshop will discuss basic but key marketing
concepts, and there will be the talk of trends in marketing.

When is a new product or service developed?
Are there people with the same or similar needs and desires?
Who needs to be at the centre of your thinking?
What are the trends in communication?
How should the product/service thinking process go?
What are the key elements of a marketing plan?

Some of the questions you will get answers to at the Marketing Basics workshop are to develop a new idea.