You are thinking about starting a business, you are creative and you have a lot of ideas or you are not creative and you need to keep reading ideas, this is a workshop for you.
The importance of services in the world is growing day by day, so it is important to embrace the "correct" view of what services are, and even the fact that products are actually services, how? A modern view of services focuses on the value creation process.
Are you buying a car to own it or are you buying it because of what it can do for you? When is value created for the customer? Is it important to provide the user with a unique experience? Why do people go bungee-jumping or the Jukkasjarvi Ice Hotel? Why is Starbucks coffee so expensive or why does a microwave plate rotate? What is the role of the user, is he a passive observer/user of the service or is he active in creating the service? What are some examples of successful service innovation?
Samos in some of the questions you will get answered if you participate in the workshop Basics of development and innovation of services.